Product Management Introduction
About Course
Offered by
Learn key product management concepts such as the product lifecycle, personas, value creation, and SWOT analysis. Gain an understanding of the job opportunities in product management and the industry-standard Guide to the Product Management Body of Knowledge, ProdBoK®.
The hands-on labs provide opportunities to investigate product management in simulated real-world settings. You’ll hear from industry experts discussing their points of view, so you learn about their first-hand experiences. This course is the first in a series of courses, which, once completed, will earn you the IBM Product Management Professional Certificate. Anyone can take this beginner-level course, which does not require any prior Product Management skills or background.
Course Content
Product Manager Overview
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Meet the Experts
06:00 -
Define Product Management
04:00 -
Expert Viewpoints: Role of Product Manager
06:00 -
Expert Viewpoints: Role of Product Manager
06:00 -
Expert Viewpoints: Product Manager Skills
06:00 -
The Product Manager’s Business Acumen
05:00 -
Expert Viewpoints: Business Acumen and the Product Manager
06:00 -
Expert Viewpoints: A Top Executive’s View on Product Management – Part 1
05:00
Product Lifecycle and the Product Manager
Product Management Fundamentals
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