New Course – Gehi Law

About Course

Instructor

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Learn the ins and outs of optimizing a website, from conducting an initial audit to presenting your findings and recommendations. Hands-on activities include learning how to select and apply appropriate keywords throughout a website, incorporating keyword research in a content marketing strategy, and optimizing a site for local search. You will also learn strategies for setting goals and client/stakeholder expectations, building effective analytics and reports, and communicating SEO improvements.

Use keyword research to select best keywords to optimize your website in search results
Examine how to analyze, organize, create, and build content utilizing various strategies
Use best practices to develop a high quality local SEO approach
Develop a solid approach for achieving a productive and successful relationship with your client
Keyword Research
Marketing
Content Marketing
Mathematical Optimization

Course Content

01_Introduction-to-optimizing-a-website-for-google-search

Applying Keyword Research Introduction

05:00
Why do a Competitive Analysis?

05:00
How to Perform a Competitive Keyword Analysis

03:00
Analyzing Your Competition

07:00
Develop a Plan to Compete

10:00
Competing With Page Level Information

05:00
Dealing with Larger Sites

05:00
Mapping Keywords to Pages

04:00
Keyword Mapping Processes

05:00
Creating a Keyword Map for Clients

05:00
Keyword mapping Resourse

02_Advanced-seo-strategies

Advanced On-Page SEO

01:00
Benefits of a Competitive Content Analysis

05:00
Dissecting the Competitive Content Analysis

05:00
What Kind of Content Will Resonate with Your Customers?

05:00
Conducting an Internal Content Audit

03:00
How to Begin Your Content Analysis

05:00
Organizing and Evaluating Content

06:00
Creating a Strategy for Optimizing Content

04:00
Domain Level Content Strategy

06:00
What Makes Content Great?

08:00
Different Types of Content and How to Use Them

08:00
Creating Impactful Content

06:00
Local SEO, Part 1

09:00
Local SEO, Part 2

10:00
instructions

03_Mobile-app-seo-and-metrics-kpis

Mobile/App SEO

02:00
External App Optimization

13:00
App Store Optimization

13:00
reading
App A/B Testing

11:00
reading
Optimizing Your Screenshots

05:00
reading
KPIs for SEO, Part 1

07:00
KPIs for SEO, Part 2

08:00
Return on Investment (ROI)

10:00
SEO Survey Findings

08:00
survey readings
Forecasting SEO Impact, Part 1

08:00
Forecasting SEO Impact, Part 2

10:00
Forecasting SEO Impact, Part 3

13:00
Forecasting reading

04_Creating-an-seo-campaign

Creating an SEO Campaign

01:00
Scoping an SEO Project

05:00
Proving Your Value to Potential Clients

06:00
Managing Client Expectations

08:00
Asking the Right Questions

05:00
Importance of Achieving Quick Wins

03:00
Developing SMART Project Goals

05:00
Establishing Benchmarks and Tracking Metrics

08:00
Reporting Progress to Your Client

06:00

Add this certificate to your resume to demonstrate your skills & increase your chances of getting noticed.

About Course

Instructor

Offered by

What Will You Learn?

Course Content

01_Introduction-to-optimizing-a-website-for-google-search

Applying Keyword Research Introduction

Why do a Competitive Analysis?

How to Perform a Competitive Keyword Analysis

Analyzing Your Competition

Develop a Plan to Compete

Competing With Page Level Information

Dealing with Larger Sites

Mapping Keywords to Pages

Keyword Mapping Processes

Creating a Keyword Map for Clients

Keyword mapping Resourse

02_Advanced-seo-strategies

Advanced On-Page SEO

Benefits of a Competitive Content Analysis

Dissecting the Competitive Content Analysis

What Kind of Content Will Resonate with Your Customers?

Conducting an Internal Content Audit

How to Begin Your Content Analysis

Organizing and Evaluating Content

Creating a Strategy for Optimizing Content

Domain Level Content Strategy

What Makes Content Great?

Different Types of Content and How to Use Them

Creating Impactful Content

Local SEO, Part 1

Local SEO, Part 2

instructions

03_Mobile-app-seo-and-metrics-kpis

Mobile/App SEO

External App Optimization

App Store Optimization

reading

App A/B Testing

reading

Optimizing Your Screenshots

reading

KPIs for SEO, Part 1

KPIs for SEO, Part 2

Return on Investment (ROI)

SEO Survey Findings

survey readings

Forecasting SEO Impact, Part 1

Forecasting SEO Impact, Part 2

Forecasting SEO Impact, Part 3

Forecasting reading

04_Creating-an-seo-campaign

Creating an SEO Campaign

Scoping an SEO Project

Proving Your Value to Potential Clients

Managing Client Expectations

Asking the Right Questions

Importance of Achieving Quick Wins

Developing SMART Project Goals

Establishing Benchmarks and Tracking Metrics

Reporting Progress to Your Client

Earn a certificate

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