Advanced Content and Social Tactics to Optimize SEO

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About Course

Instructor

Eric Enge

Offered by

University of California, Davis
 
Discover the content marketing and social media ecosystems and how these interconnected channels drive search results to a website. Leverage content marketing and social media as part of your SEO strategy, and how to use influence marketing to establish a website’s authority.
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What Will You Learn?

  • Use content marketing campaigns to drive higher SEO rankings
  • Build relationships with influencers to help build your audience
  • Create influencer relationships and collaborations
  • Analyze data to see which content gets the most shares
  • Skills you'll gain
  • Social Media Marketing
  • Social Media
  • Content Marketing
  • Mathematical Optimization

Course Content

01_Introduction-to-advanced-content-and-social-tactics-to-optimize-seo

  • Basics of SEO
    07:00
  • How Links are Valued
    08:00
  • Links Google Doesn’t Like
    07:00
  • Dos and Don’ts of Attracting Links
    09:00
  • Basics of Content Marketing
    06:30
  • Skyscrapers and Experts
  • Data-Driven Content
    05:30
  • Guest Posting
    05:30
  • Building Audience
    05:30
  • The Content Marketing Ecosystem
    09:00

02_Social-media-marketing

03_Influencer-marketing

04_Creating-outstanding-content

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