Measure and Optimize Social Media Marketing Campaigns
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This course provides you with the skills to optimize your social media marketing efforts. Learn to evaluate and interpret the results of your advertising campaigns. Learn how to assess advertising effectiveness through lift studies and optimize your campaigns with split testing. Understand how advertising effectiveness is measured across platforms and devices, learn how to evaluate the ROI of your marketing, and master how to communicate your social media marketing results to others in the company.
By the end of this course, you will be able to:
• Analyze dashboards and evaluate ROI from your social media marketing efforts
• Understand different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
• Implement an A/B test to optimize your campaign
• Present and communicate the results of your campaign to a team.
Course Content
01_evaluate-your-marketing-results-against-goals
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measure-and-optimize-social-media-marketing-campaigns-course-introduction
03:00 -
introduction-to-anke-audenaert
02:00 -
careers-in-digital-marketing
05:00 -
evaluate-your-marketing-results-against-goals-overview
01:00 -
align-metrics-with-common-marketing-goals
08:00 -
data-and-reports-to-evaluate-performance
05:00
02_measuring-marketing-outcomes
03_measure-your-advertising-effectiveness
04_optimize-your-ad-campaigns
05_communicate-your-marketing-results
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